Advertising or sponsored content is identified as such.

Editorial or advertising content? Feature article or advertorial? Impartial opinion or sponsored post? It is better to specify what it is about, so Internet users will know what to expect and will have nothing to reproach you for.

Objectives

Implementation

• Indicate advertisements with a notice allowing them to be identified (advertising, advertising, partnerships, etc.).
• Where possible, graphically separate advertising from the rest of the content.

Control

• Within the book reviewed:
  • Identify advertising content.
  • Check that all spaces dedicated to advertising are different from the rest of the content and include a notice allowing them to be unambiguously identified; : typically, the mention “advertising”; » displayed above or below the relevant content.

Validation

• Needs to be human verified.